1. Don't be a pest.
Even though it is important to respond to fans, nobody likes to be swarmed with messages about the same thing. Doing this especially as an up-and-coming musician, you may decrease your fan base simply because you were annoying. Respond, interact, but don't pester.
Counter to the above tip, 2. Don't be absent. Have an active online presence including updates about gigs, new music, and so on. When you don't update...fans think you have nothing to update. This may also turn away any music professionals who may have been following you. 3. Don't be upset about criticism. And if you are, don't show it publicly. If someone saw you live and tweeted at you about how it was the worst show they had ever seen and couldn't believe you even call yourself a musician...don't respond telling them that they must have a terrible taste in music and that they should F*** off. Maybe tweet back saying you'd love the chance to prove them wrong and offer them free tickets to your next show. Maybe say you're sorry they didn't have a good experience. Maybe ask them what they didn't like. Maybe just ignore them. Whatever you do, don't draw the negativity to yourself. It will only represent you in a bad light.
4. Don't be boring with your posts. Don't repeatedly beg your fans to watch your latest video because you "promise it's really cool!" Be engaging and fun and creative, maybe reference a specific moment in the video where you almost fell during shooting and you're wondering if any of your fans can notice. True or false? It doesn't matter, they are now watching your video.
5. Don't keep things surface level. Even though your main objective is to promote your music, show your fans who you are as a person as well. They will feel like they have a more personal connection if you keep them updated on your life as well as your music. But again, don't be annoying about it. They don't need to see twenty-five pictures in a row of your favorite dog. Nobody does.
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